⏳ EXPERIENCE
Senior Marketing Manager
2023 - present
MTC
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Brand development
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Website platform development
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Marketing strategy
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Digital strategy
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Campaign management
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Joined the MTC during transformational period, moving marketing away from a sales support function to a strategic and commercial department with key objectives to increase brand recognition and deliver leads into the business.
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Integral to developing the brand from a functional logo and basic elements to an ownable brand to support the ambitious growth plans of the organisation.
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Led the planning, design and development of new website, including content strategy.
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Ensured all marketing activity was grounded in the commercial objectives of the business.
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Developed a structured view of customer journey and path through the business, key communication points
and how data was collected, processed and kept accurate to allow accurate reporting of marketing activity was possible. -
Created a digital strategy as a framework for all email, SEO, social and digital advertising.
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Launched onmi-channel campaigns using social and programmatic advertising to deliver leads for key sectors and technologies.
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Introduced more efficient working practices to reduce agency expenditure.
Managing Director
2020 - 2023
Milton Bayer
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Forecasting & planning
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Agency growth
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Budgeting
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New business
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Account/Project direction
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Account development
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Client management
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Procedures
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Resourcing & recruitment
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Although I'd been in the role for several years as the then MD gradually exited the business, I officially took the title of MD after a successful MBO in early 2020.
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I'm the driving force behind the agency - directing account activity, account growth and new business.
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It has always been important to me to be 'hands-on'
so I still get involved with clients and projects, balancing the planning and creative parts of my experience. -
My experience in forecasting and the exposure I had in previous positions means that I have a thorough understanding of the finances of the business, so it's part of my daily role to monitor the targets I've set and making sure the management team have clear direction and that staff are aware of our goals.
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As the digital marketing landscape is ever-changing,
a focus after the MBO was to focus on refining our services and to commoditise our offering to make them easier to sell and help us stand out against other full service agencies. In doing this, the aim was also to target contracted and licensed billing rather than reliance on
ad-hoc projects. -
Due to the impact of Covid-19 that struck a few weeks after the MBO was completed, a large amount of my time has been focussed on navigating the effect it had on the agency. This has meant a lot of tough decisions and dealing with constant change but I feel that I've guided the business through it, leaving us leaner and better equipped to move forward.
Projects Director
2011 - 2020
Milton Bayer
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Forecasting & planning
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Agency growth
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Budgeting
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New business
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Account/Project direction
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Account development
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Client management
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Procedures
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Resourcing & recruitment
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Layout design
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Copywriting
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The transition to becoming an almost fully digital agency meant that in this role I focussed on making sure projects were approached in the right way, that we had the right procedures and systems in place.
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I continued to oversee account activity, ensuring profitability, efficiency and that standards were met.
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Worked closely with the MD on all business decisions as he started to step away from the agency, eventually taking day-to-day responsibility for the finances of the business.
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Key achievements in this position was winning pitches for these still active accounts; Santander (billing £800k+ pa, over a 7 year period), Standard Chartered (billing £700k+pa, over a 4 year period) and Manchester City (billing £120k+pa, over a 7 year period) and then ensuring they were resourced and structured correctly and became long term clients, showing growth each year.
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These wins were transformational for the agency and were an integral part in growing the agency 15% - 20% each year to a point where a MBO was financially possible
Head of Accounts
& Production
2008 - 2011
Milton Bayer
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Account/Project direction
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Client management
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New business
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Account development
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Procedures
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Team management & recruitment
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Forecasting
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Supplier management
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Layout design
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Copywriting
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As I had become a pivotal person in the agency, this promotion was a development of the position below but saw me focus on the performance of accounts and the agency itself rather that being a day-to-day point of contact for clients.
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Oversaw all work in progress to make sure targets were hit and resource was in place to deliver.
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I continued to manage the account management and studio teams as well as taking overall responsibility for all estimating to ensure consistency and to maximise profitability.
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I also oversaw all supplier relationships to make sure that we had a preferred supplier list to meet the requirements of any project needs.
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I worked closer with the Directors and started to have influence on business decisions and the direction of the agency.
Account &
Production Manager
2005 - 2008
Milton Bayer
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Account/Project management
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Client management
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Print management
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Procedures
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Team management
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Layout design
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Copywriting
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This position saw me split my time between managing clients and being responsible for managing all print and other bespoke campaign items.
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I managed two extremely busy accounts (Automotive and Travel & Tourism - internal comms and ATL campaigns), both with multiple stakeholders, being the main point of contact to take briefs and see them through the design studio to delivery.
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I took on the responsibility for scheduling all work into the design team from other account managers as well as estimation as I had gained a good understanding of the time involved to produce different types of work.
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Becoming a central point for the flow of all work meant that I had in-depth knowledge of all the work going through the agency so started to report to the Directors on financial projections each month, profitability and team performance.
Production Executive
2003 - 2005
Milton Bayer
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Account/Project management
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Client management
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Print management
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Layout design
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Copywriting
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My entry into agency life. Initially responsible for managing around 50 national and regional press adverts a week against a media plan.
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Working with difficult stakeholders whose focus was on sales not marketing meant learning how to communicate effectively and translate their requirements into a brief for the design team.
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Eventually I was generating ideas and writing copy as I quickly understood the clients business and knew what was needed creatively.
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Alongside this I also learnt the printing process, its technical requirements and how to negotiate with suppliers to maximise profit and make sure deadlines were met.
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This role taught me the importance of organisation as deadlines were always tight and the importance of customer care.
Education
1999 - 2002
Staffordshire University
Cultural Studies
University ignited a new love for learning; subjects of identity and the coding and decoding of imagery and language in the media was of particular interest and created a foundation for my love of brand identity and how audiences perceive and interact with them.
1990 - 1997
Chatham Grammar School for Boys
GCSE's & A Levels
Naturally drawn towards creative and language subjects, especially creative writing. Awarded school colours for representing and captaining the school in Rugby, Cricket, Football and Hockey.